Overcoming Imposter Syndrome to Launch a Business
I have worked as a freelance writer and content creator ever since graduating in Autumn 2020, but it took until 2021 to make this side of my life have a proper online presence. Why? Feelings of self-doubt and imposter syndrome crept in. I wondered whether my work was good enough or if even I had the ability to launch my own business. Something was holding me back and I couldn’t quite put my finger on it until I started learning more about imposter syndrome. Here’s my thoughts on overcoming imposter syndrome and how to identify it.
What is imposter syndrome?
There are variations in how imposter syndrome is interpreted, but the theme throughout is the concept of not feeling worthy of your success or deserving of the things in your life. It can involve feelings of self-doubt and lack of self-confidence or self-belief. Forbes did an interesting study in America which found that 75% of women felt like they had experience imposter syndrome in some form during their life. The study also suggested that the concept is experienced more in women based on historical gender stereotyping and gender roles in society. However, imposter syndrome can affect anyone and not just in the workplace.
How to identify imposter syndrome?
There are mixed reports as to whether there are different types of imposter syndrome or whether people react and experience it in different ways. The types proposed by expert Valerie Young, PhD are commonly reported though, and can help you to recognise if imposter syndrome is something affecting your life:
- The Perfectionist: Someone who feels as if they need to do everything perfectly or else theyโve failed. And if they arenโt perfect, they have an overwhelming feeling of self-doubt.
- The Superhero: Someone who feels as if theyโre a fraud, either at work or in a relationship, and so they work extra hard to hide their supposed inadequacy. Often, the overload in work or stress of not measuring up is damaging to their mental health.
- The Natural Genius: Someone who judges their worth by how easily something comes to them. If they need to work to master a task or to make a friend, they feel ashamed.
- The Soloist: Someone who feels that they need to do everything themselves. If they need to ask for help, they feel incompetent.
- The Expert: Someone who judges their worth by how much they know. They constantly feel as if theyโre not smart enough, and fear being exposed as unknowledgeable.

Tips for overcoming imposter syndrome
Acknowledging its presence
I think identifying the presence of imposter syndrome is the first step in overcoming it. The realisation and acceptance of its presence means you can then take further steps to beat it, so that you can feel more confident in your self and share your true potential.
Talk about your feelings
Talking about how you feel doesn’t necessarily come naturally to everyone, but talking therapy is known to be beneficial for mental health in general. It is important to remember that you are not alone. When it is just you and your thoughts, you have a subjective viewpoint. Sharing your feelings and getting someone else’s objective views will make you realise what is in fact reality.
Celebrate yourself
I feel as humans we can have a hard time celebrating ourselves and our accomplishments, Practising self-love and celebrating your wins helps to improve self-belief and respect.
Use journaling to explore your feelings
I’m a huge fan of journaling and its power as a wellbeing and self-discovery tool. Journaling lends itself to overcoming imposter syndrome in so many ways, but here are a few of my favourite journal prompts:
- Write down facts and what is actually reality to show yourself why you are worthy. This could be listing all your work experience and qualifications if you are experiencing imposter syndrome in your career.
- Record when you receive compliments to remind yourself that you are amazing at what you do and other people know that as well.
- Write down your daily wins no matter how big or small and the things you are grateful for each day. Become accustomed to recognising your achievements.
Have you ever experienced imposter syndrome or other areas of life? Did you do anything to help overcome it?


This is such an interesting topic, thank you for sharing! I have definitely experienced impostor syndrome my whole life, which doesn’t make starting a business any easier. I related a lot to what you said about journaling – writing can be so therapeutic and to see your feelings on a page can help put them into perspective. Keep up the good work!
Thank you Laura. You’re very right. Getting perspective on things is so important.
Wow, thank you for these incredible tips! I completely agree that imposter syndrome is completely real and sometimes way too powerful but congratulations on launching your new business this is so exciting and an incredible new venture. Excited to follow this journey!
Thank you Phoebe. Yes imposter syndrome is very real, but you can overcome it. Grateful for the kind words.